The inurface group has bought interactive technology brand We Are Interact and technology platform, EventsTag.
The purchase represents a desire from inurface and the group’s CEO, Josh Bunce, to reinvent the retail environment; creating superior innovative experiences for customers, ready to encourage shoppers back to our high streets once our bricks and mortar retail offering are able to reopen.
With twenty years combined experience Bunce and We Are Interacts CEO Dan Strang, who will stay on within the business and run We Are Interact alongside Bunce, aim to work together to create innovative and immersive experiences that will excite and entice the consumer.
inurface Media, launched in 2012, is an end-to-end digital signage solutions provider who has worked with some of retails best known brands, including New Look, Boots and Dr. Martens. The aim, to work in close collaboration with their clients to capture and retain audience attention thanks to clever application of digital media and content strategy.
Within the inurface Group a collection of businesses support this ethos, each with different areas of expertise, which when combined create unique, bespoke and flexible packages.
We Are Interact brings to the group not only a specially developed software platform but experience of a number of large-scale events, both a fantastic addition to the inurface offering.
Having gained an investment of £1.5m in 2015 We Are Interact have carved itself a fantastic reputation within experiential events space over the last eight years. Boasting projects with brands including Asics, The O2 and Harper’s Bazaar in the past.
2020 presented huge challenges for business across the UK and unfortunately, with the ceasing of virtually all events, We Are Interact was unable to continue to operate independently.
Having worked together previously on projects, including installs within Sports Direct flagship store and Chelsea Football Club, the merging of the two-businesses made complete sense to inurface CEO Josh. Unifying the businesses separate strengths, contacts across the industry and their values to offer one-of-a-kind solutions to the retail sector.
Providing this new merged and elevated offering, with one off events and longer-term interactive installs in stores, will help transform the overall shopping experience and environment for both clients and their consumers at a time it is needed more than ever to encourage footfall and investment in our retail spaces.
While the acquisition will offer a new combined focus on the retail market, We Are Interact will continue to separately service large-scale events and attractions, where it has established key clients, as and when this becomes possible again.
